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Managing Coaching for Results and ROI

How a Systemized Approach to Coaching Can Help Organizations Get a Better Return on Their Investment When Coaching Is No Longer an “If” but a “How?”

The Ken Blanchard Companies defines coaching as a deliberate process that uses focused conversations to create an environment for individual growth, purposeful action, and sustained improvement.

Coaching makes a difference in organizations because it addresses key business issues and lets people know what they should do more of or less of to achieve personal and organizational goals. It is a process of self-leadership that enables people to gain clarity about who they are, what they are doing, and why they are doing it. Coaching helps individuals set specific, measurable goals designed to help them achieve desired outcomes.

Most leading organizations have recognized the benefits of integrating coaching with their training and change initiatives. But large-scale deployments of coaching can be challenging. Blanchard® spent more than half a decade exploring what all the stakeholders involved in coaching initiatives need to make it work. We then developed a systematic approach to coaching that allows organizations to achieve a better return on investment as they gain the benefits of infusing coaching at multiple levels.

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